When popular TikTok food creator Madison Sieli walked through the doors of Deli-News on a crisp December afternoon, she wasn't just looking for lunch — she was on a mission to uncover Dallas's best-kept culinary secrets. What she found was a slice of authentic New York right in the heart of Texas.
📱 Watch Madison's TikTok Review
In her viral TikTok video, Madison explores our authentic NYC deli experience, trying our famous pastrami sandwich and matzo ball soup. The video showcases the warm atmosphere and genuine New York flavors that make Deli-News a Dallas institution.
A Taste of Manhattan in the Heart of Dallas
For nearly four decades, Deli-News has been quietly serving up what many consider the most authentic New York deli experience outside of the five boroughs. Located at 17062 Preston Road in Dallas, this unassuming establishment has become a pilgrimage site for displaced New Yorkers and curious food lovers alike.
Madison's visit highlighted what makes Deli-News special: it's not trying to be a trendy reinterpretation of deli culture — it IS deli culture, transplanted with love and precision from the streets of Manhattan to the suburbs of Dallas.
"The moment I walked in, I knew this was different. The smell of fresh-baked bagels, the sound of slicers working through pastrami, the cases full of knishes and rugelach — this wasn't just a deli, it was a time machine to the Lower East Side." — Madison Sieli, reflecting on her first impressions
What Madison Discovered on the Menu
During her visit, Madison sampled several of Deli-News's signature items, each one telling a story of tradition and craftsmanship:
The Legendary Pastrami
Our pastrami begins its journey as carefully selected beef brisket, which undergoes a 72-hour curing process using a secret blend of spices that's been in the family for generations. Hand-sliced to order and piled high on fresh rye bread, it's the sandwich that built our reputation.
- The Cut: Premium beef brisket, hand-trimmed
- The Cure: 72 hours in our proprietary spice blend
- The Smoke: Traditional smoking methods, no shortcuts
- The Slice: Hand-cut to order, never pre-sliced
Matzo Ball Soup: Comfort in a Bowl
Madison's eyes lit up when she tasted our matzo ball soup — what we affectionately call "Jewish penicillin." Made fresh daily from a recipe that hasn't changed since 1985, each bowl features fluffy matzo balls floating in rich, golden chicken broth with carrots, celery, and fresh dill.
"This isn't just soup — it's a warm hug from someone's grandmother. You can taste the hours of simmering, the care in every ingredient."
Hand-Rolled Bagels: A Morning Tradition
Our bakers arrive at 4 AM every morning to begin the ancient art of bagel making. Each bagel is hand-rolled, boiled in traditional malt water, and baked to achieve that perfect balance of chewy interior and crispy exterior that defines a true New York bagel.
The Deli-News Difference: Why Authenticity Matters
In an era of food trends and Instagram-worthy presentations, Deli-News stands as a testament to the power of tradition. Here's what sets us apart:
1. Imported Ingredients
We source many of our key ingredients directly from New York suppliers. Our pickles come from the same Lower East Side vendor that's been making them since 1920. Our bagel flour is shipped from Brooklyn. Even our mustard is the authentic NYC deli variety.
2. Time-Honored Techniques
No shortcuts, no modernization for modernization's sake. Our pastrami is cured the slow way. Our bagels are boiled, not steamed. Our chopped liver is made by hand, not in a food processor. These methods take more time and effort, but the results speak for themselves.
3. Generous Portions, Fair Prices
True to deli tradition, we believe in abundance. Our sandwiches are piled high, our soup bowls are filled to the brim, and our prices reflect our commitment to being a neighborhood gathering place, not a tourist trap.
4. Community Connection
For nearly 40 years, we've been more than a restaurant — we're a community hub. Bar mitzvahs, shivas, business lunches, first dates, and family celebrations all happen within our walls. Madison captured this perfectly in her video, noting the warm interactions between staff and regulars.
The Cultural Bridge: NYC Meets Dallas
What Madison's visit illuminated is how Deli-News serves as a cultural bridge between two great American cities. We've taken the best of New York deli tradition and given it a Texas-sized heart. Our portions might be bigger, our dining room might be more spacious, but the soul of the operation remains purely NYC.
This unique positioning has made us a destination for several distinct groups:
- Transplanted New Yorkers seeking a taste of home
- Dallas natives curious about authentic deli culture
- Food enthusiasts like Madison who appreciate culinary authenticity
- Jewish families looking for traditional foods done right
- Anyone who simply loves great food made with care
Madison's Verdict: A Must-Visit Dallas Destination
As her TikTok video shows, Madison was thoroughly impressed by her Deli-News experience. Her genuine reactions — from the first bite of pastrami to the last spoonful of matzo ball soup — capture what thousands of customers have felt over the years: this is the real deal.
"I've eaten at delis all over the country, and Deli-News stands with the best of them. It's not trying to be hip or trendy — it's just phenomenally good food made by people who clearly care about their craft."
Plan Your Visit
Inspired by Madison's experience? Here's what you need to know for your own Deli-News adventure:
Visit Information
Hours
Daily: 7:00 AM - 9:00 PM
*Hours may vary on holidays
First-Timer Recommendations
- • Try the pastrami on rye — it's our signature for a reason
- • Don't skip the matzo ball soup, even in summer
- • Save room for rugelach or babka for dessert
- • Come hungry — portions are generous
Join the Deli-News Family
Madison Sieli's visit is just one of thousands of food stories that unfold at Deli-News every year. Whether you're a TikTok creator, a homesick New Yorker, or simply someone who appreciates great food, we invite you to discover what makes our deli special.
Follow us on social media for daily specials, behind-the-scenes content, and more stories from our community. And who knows? Your Deli-News experience might be the next one to go viral.
