Deli-News exterior

The Deli-News Brand

Where Manhattan soul meets Dallas hospitality. This is our visual language — a celebration of heritage, craft, and the timeless art of the perfect sandwich.

Explore Guidelines Download Assets

Our Brand Story

Since 1985, Deli-News has been more than a restaurant — it's a cultural bridge connecting the authentic flavors and warmth of New York's legendary delis to the heart of Dallas.

Our brand identity reflects this unique heritage: the sophistication of Manhattan meets the warmth of Texas hospitality. Every visual element tells our story of tradition, craft, and community.

This guide ensures that whether you're designing a bagel bag or a billboard, you're capturing the essence of what makes Deli-News special: authentic New York soul with a Dallas heart.

Brand Promise

"Where every bite tastes like home, even if home is 1,500 miles away."

Deli-News Interior

Core Values

  • Authenticity
  • Heritage
  • Community
  • Quality

Color Palette

Our colors tell the story of heritage and warmth — from the rich browns of aged wood to the golden hues of fresh-baked challah.

Primary Palette

#2C2825

Brownstone

Our foundation color

RGB 44, 40, 37
#D4A574

Challah Gold

Warmth & tradition

RGB 212, 165, 116
#FAF7F2

Schmear Cream

Light & fresh

RGB 250, 247, 242
#B8956A

Vintage Brass

Timeless elegance

RGB 184, 149, 106

Accent Colors

Pickle

#7CB342

Tomato

#E53935

Mustard

#FFB300

Rye

#8D6E63

Smoke

#3E3935

Ash

#6B635C

Color Applications

Primary Gradients

Use for buttons, highlights, and emphasis

Brand Combinations

Primary palette for all materials

Subtle Overlays

For depth and sophistication

Typography

Our typography balances the bold confidence of New York signage with the warmth of handwritten deli menus.

Oswald

Display / Headlines

Primary Display
The Perfect
Pastrami
Regular Medium Semibold Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()

Inter

Body Text / UI

Primary Body

Since 1985, Deli-News has been serving authentic New York deli classics to the heart of Dallas. Our hand-rolled bagels, house-cured pastrami, and legendary matzo ball soup have made us a beloved institution for both transplanted New Yorkers and native Texans alike.

Light Regular Medium Semibold Bold

Caveat

Accent / Handwritten

Accent

"Just like bubbe used to make!"

Fresh Daily • Made with Love • Est. 1985

Type Scale & Hierarchy

Display 72px Bold
H1 48px Bold
H2 36px Semibold
H3 24px Semibold
Body 16px Regular
Small 14px Regular

Graphic Elements

Supporting visual elements that bring our brand to life across all touchpoints.

Glass Cards

Our signature glass effect creates depth and sophistication while maintaining clarity.

Example glass card with backdrop blur

Brand Gradients

Patterns

Subtle texture overlay

Buttons

Icon Style

2px stroke, rounded corners

Organic Shapes

Motion Principles

Movement that feels natural, purposeful, and aligned with our brand personality.

Subtle Presence

Gentle animations that breathe life into static elements without overwhelming.

Natural Movement

Animations inspired by real-world physics create familiar, comfortable interactions.

Purposeful Timing

Quick enough to feel responsive, slow enough to feel premium. 300-600ms sweet spot.

Animation Guidelines

Preferred Easings

  • cubic-bezier(0.4, 0, 0.2, 1) - Smooth deceleration
  • ease-out - Natural stopping
  • ease-in-out - Gentle transitions

Duration Scale

  • Micro: 150-300ms (hovers, small transitions)
  • Standard: 300-600ms (most animations)
  • Slow: 600-1000ms (page transitions, reveals)

Photography Style

Authentic, appetizing, and atmospheric — our photography captures the soul of the deli experience.

Food Photography

Food Photography

  • • Natural lighting preferred
  • • Show texture and freshness
  • • Capture steam and movement
  • • Generous portions in frame
Atmosphere Photography

Atmosphere Photography

  • • Warm, inviting tones
  • • Capture authentic moments
  • • Show community & connection
  • • Include environmental details

Photo Treatment Guidelines

🌟

Brightness

Slightly lifted shadows, warm highlights

🎨

Color Grading

Warm tones, enhanced golds and browns

📸

Composition

Rule of thirds, depth of field, hero angles

Brand Assets

Download official Deli-News brand assets for your projects. All files are prepared for both digital and print use.

Logo Package

Complete logo suite in multiple formats (SVG, PNG, EPS)

  • • Primary & alternate versions
  • • Light & dark variants
  • • Multiple sizes included

Color Palettes

Color swatches for all design applications

  • • Adobe ASE files
  • • Sketch palettes
  • • CSS/SCSS variables

Typography Guide

Font files and usage guidelines

  • • Web font packages
  • • Font pairing guide
  • • Typography specimens

Design Templates

Ready-to-use templates for common applications

  • • Business cards
  • • Menu templates
  • • Social media kit

Brand Guidelines PDF

Complete brand manual in PDF format

  • • 48-page comprehensive guide
  • • Print-ready format
  • • Interactive navigation

Pattern & Texture Library

Background patterns and textures

  • • Seamless patterns
  • • Texture overlays
  • • Background graphics

Brand Asset Usage

These assets are provided for authorized use only. Please review our brand guidelines before using any materials. For special requests or clarifications, contact our brand team.

Contact Brand Team