Historic Deli-News photos
Our Heritage

From Brooklyn to Dallas

The inspiring story of how authentic NYC deli culture found its home in the heart of Texas

In 1985, when most Americans thought of Dallas cuisine, they pictured barbecue and Tex-Mex. But a small group of food enthusiasts had a different vision: bringing the authentic flavors and traditions of New York's legendary delicatessens to the Lone Star State. That vision became Deli-News Dallas, now celebrating 39 years as Texas's premier destination for authentic Jewish deli cuisine.

🏛️ A Legacy Preserved

Deli-News Dallas isn't just a restaurant—it's a cultural preservation project. For nearly four decades, we've maintained the recipes, techniques, and hospitality traditions that defined the great Jewish delicatessens of Brooklyn and the Lower East Side. Located at 17062 Preston Road, we've become a bridge between two great American food cultures.

1985
Year Founded
39
Years Serving Dallas
100%
Authentic Recipes

The Brooklyn Connection: Where It All Began

The story of Deli-News begins not in Dallas, but in the bustling neighborhoods of Brooklyn, where generations of Jewish immigrants had perfected the art of delicatessen cuisine. The founding family brought with them not just recipes, but a deep understanding of what makes a deli more than just a sandwich shop—it's a community gathering place where food serves as a bridge between cultures and generations.

In the early 1980s, as the founders contemplated their move to Dallas, they faced a crucial decision: adapt their recipes to local tastes or maintain the authentic flavors they had inherited. They chose authenticity, believing that great food would find its audience regardless of geography. This decision would prove prophetic, as Deli-News Dallas quickly became a destination not just for displaced New Yorkers, but for anyone seeking genuine culinary craftsmanship.

"We didn't come to Dallas to create a 'Texas-style' deli. We came to show Dallas what a real New York deli could be. The recipes we brought from Brooklyn weren't suggestions—they were sacred traditions that connected us to our heritage." — Founding Member, Deli-News Dallas

The Deli-News Journey: Four Decades of Excellence

1985: The Foundation

Deli-News opens its doors at 17062 Preston Road with a simple mission: bring authentic New York deli culture to Dallas. The initial menu features traditional favorites like hand-sliced pastrami, fresh bagels, and homemade matzo ball soup—all prepared using time-honored recipes from Brooklyn.

1987: Community Recognition

Word spreads throughout the Dallas Jewish community and beyond. Deli-News becomes the go-to destination for authentic Jewish cuisine, with customers driving from across the metroplex for our legendary pastrami and fresh-baked goods.

1990s: Expanding the Menu

While maintaining our core offerings, Deli-News Dallas expands to include more traditional items like chopped liver, kishka, and an extensive selection of salads and appetizers. Each addition honors the authentic preparation methods of classic NYC delis.

2000s: Multi-Generational Following

Deli-News celebrates its 20th anniversary with customers who have been coming since day one, now bringing their children and grandchildren. The restaurant becomes a Dallas institution, known for consistency and authenticity.

2010s: National Recognition

Food critics and travel writers begin recognizing Deli-News as one of the finest authentic Jewish delis outside of New York City. Our reputation spreads beyond Dallas, attracting visitors from across the country.

2024: Nearly Four Decades Strong

Today, Deli-News Dallas continues the tradition that began in 1985, serving the same authentic recipes to a new generation of food lovers. Our commitment to quality and tradition remains unchanged.

Authenticity in Every Detail: What Sets Deli-News Apart

In an era where many establishments compromise tradition for convenience, Deli-News Dallas has maintained an unwavering commitment to authenticity. This dedication extends far beyond our recipes—it encompasses every aspect of the deli experience.

Traditional Techniques, No Shortcuts

Our pastrami still undergoes the same 72-hour curing process we've used since 1985. Our bagels are hand-rolled daily and boiled in traditional malt water. Our matzo ball soup simmers for hours using a recipe that predates our Dallas location by generations. At Deli-News, authenticity isn't a marketing concept—it's a daily practice.

Imported Ingredients and Suppliers

Many of our key ingredients come from the same New York suppliers that serve the legendary delis of Manhattan and Brooklyn. Our pickles are shipped from a Lower East Side producer that's been in business since 1920. Our bagel flour comes directly from Brooklyn. This commitment to sourcing ensures that every bite at Deli-News Dallas tastes exactly as it would in New York.

Authentic Elements at Deli-News

  • Spice Blends: Mixed fresh daily using traditional proportions
  • Smoking Process: Traditional wood-smoking methods, no liquid smoke
  • Bread Selection: Authentic rye bread from traditional Jewish bakeries
  • Preparation Methods: Hand-slicing, traditional seasoning, time-honored techniques
  • Recipe Integrity: Original formulations unchanged since 1985

More Than Food: Deli-News as Cultural Institution

Over 39 years, Deli-News Dallas has evolved from a restaurant into a cultural institution. We've hosted countless bar mitzvahs, family celebrations, business meetings, and first dates. Our dining room has witnessed proposals, reunions, and the simple daily pleasure of neighbors sharing a meal.

A Home for Displaced New Yorkers

For the thousands of New Yorkers who have made Dallas their home, Deli-News represents more than just familiar food—it's a connection to their roots. Many customers tell us that eating here helps them feel less homesick, providing a tangible link to the places and traditions they left behind.

"When I moved to Dallas in 1992, I thought I'd never find real pastrami again. Discovering Deli-News was like finding a piece of home. Twenty-eight years later, I still come here every week. It's not just the food—it's the feeling of being in a real New York deli." — Long-time Customer and Brooklyn Native

Educating Dallas Palates

Perhaps more importantly, Deli-News has introduced generations of Dallas residents to authentic Jewish cuisine. We've watched customers who initially ordered cautiously eventually become regulars who know our menu by heart. In this way, we've not just preserved tradition—we've shared it, creating new traditions in Texas families.

Challenges of Authenticity: Staying True in a Changing World

Maintaining authenticity for nearly four decades has required constant vigilance and occasional difficult decisions. Deli-News Dallas has weathered economic downturns, changing food trends, and the constant pressure to modernize or compromise our standards.

Ingredient Sourcing Challenges

As suppliers have changed hands or gone out of business, we've sometimes had to search extensively to find ingredients that meet our standards. When our original pickle supplier was sold, we spent six months testing alternatives before finding one that matched the quality and flavor profile our customers expected.

Staff Training and Tradition Transfer

Training new staff members in traditional deli techniques requires patience and dedication. Many of our preparation methods can't be learned from books—they require hands-on instruction from experienced team members who understand not just the "how" but the "why" behind each technique.

Preserving Tradition at Deli-News

  • Master-Apprentice Training: New staff learn from experienced craftspeople
  • Recipe Documentation: Detailed preservation of all traditional formulations
  • Quality Control: Regular tastings ensure consistency with original standards
  • Supplier Relationships: Long-term partnerships with authentic ingredient sources
  • Cultural Education: Staff learn the history behind each dish

Looking Forward: The Future of Deli-News

As Deli-News Dallas approaches its 40th anniversary, our commitment to authenticity remains stronger than ever. We've proven that traditional food preparation and genuine hospitality never go out of style. In an increasingly fast-paced world, people still crave the comfort and quality that come from food prepared with care and respect for tradition.

Continuing the Legacy

The next generation of Deli-News leadership has been raised in the tradition, understanding that our role extends beyond serving food—we're cultural custodians, preserving an important piece of American culinary heritage for future generations.

Sharing Our Story

Through increased community engagement, cooking classes, and stories like this one, we're working to ensure that the knowledge and traditions we've preserved don't remain locked away in our kitchen. We want to share the techniques, the history, and the passion that make authentic deli cuisine special.

Deli-News Today: A Dallas Institution

Today, Deli-News Dallas serves customers ranging from second-generation regulars to first-time visitors drawn by our reputation. Our customer base includes everyone from homesick New Yorkers to native Texans who've developed a taste for authentic Jewish cuisine. This diversity reflects Dallas itself—a city that has grown and changed while maintaining its welcoming spirit.

The restaurant industry has changed dramatically since 1985, but the fundamental appeal of honest, well-prepared food remains constant. At Deli-News, we've learned that authenticity isn't just about ingredients and techniques—it's about creating a place where people feel welcome, where traditions are honored, and where every meal tells a story.

Experience Our Heritage

Visit Deli-News Dallas

17062 Preston Road
Dallas, TX 75248

(972) 733-3354

Hours

Daily: 7:00 AM - 9:00 PM

Serving authentic NYC deli since 1985

Heritage Menu Highlights

  • • Hand-sliced pastrami using 1985 original recipe
  • • Traditional matzo ball soup simmered daily
  • • Fresh bagels hand-rolled every morning
  • • Chopped liver prepared using grandmother's technique
  • • Authentic Jewish specialties from Brooklyn traditions

About Deli-News Dallas Heritage

Since 1985, Deli-News has been Dallas's authentic connection to New York deli culture. Located at 17062 Preston Road, we've spent 39 years preserving traditional Jewish culinary techniques and hospitality. Our story is one of cultural preservation, community building, and the unwavering belief that authentic food creates authentic connections between people.

Share Our Story

More Deli-News Stories